Επιορφωτικό Πρόγραμμα του Κ.Ε.ΔΙ.ΒΙ.Μ του Πανεπιστημίου Δυτικής Μακεδονίας στο πλαίσιο του Προγράμματος ECOTOURS με στόχο την ενίσχυση δεξιοτήτων σε :
1. Business Development
2. Digitalization
3. Sustainable Branding
Μαθησιακοί Στόχοι του Εκπαιδευτικού Προγράμματος:
Business development
This task includes consultancy and mentoring services focused on: Business analysis for development.
A tailored coaching activity is foreseen for each beneficiary, whose contents will bedeveloped depending on insights received during the workshops/study visits organizedin WP3 and based on individual needs and capabilities.
It will include a series of diagnostics tools to better define the adjustments in the business.
Such process will be longitudinal along the whole period with the support of a mentor toprovide a personalized follow up to the project and the subsequent adaptation to theenvironmental changes.
Digitalization
This task includes consultancy and mentoring services focused on: Digitalisation & Innovation
The training and coaching will focus on digital marketing, sales funnel, experientialpropositions and new technologies , adjusted with the specific needs of the participants, letting them to explore and develop new tourism models focused on users’ experience andpersonalized services while taking care of the natural environment.
Sustainability branding
This task includes consultancy and mentoring services focused on: Sustainability branding.
In order to make the sustainability change of involved beneficiaries permanent andconvenient it needs to be turned into a business competitive advantage, that’s the reasonwhy after sustainability certifications the mentoring services will support participants in theprocess of creating and maintaining an identity of specific products/services and orbusiness that reflects special added value in terms of environmental and social benefits.